Scale-Up Advisory
The Scale-Up Advisory engagement costs $3,500/month for approximately 1 day per month. It is for founders who need me in the room but do not need embedded execution.
What I do
Fractional executive services for founder-led companies
Wayne Fraser provides fractional executive services in three monthly engagements: Scale-Up Advisory, Fractional COO, and Fractional COO + AI Transformation. Fees run from $3,500 to $12,500 a month. Wayne is an experienced operator who can sit beside the founder.
What fractional executive services are
Fractional executive services put a senior executive in your company for part of the week or month. You get the role without a full-time hire.
I provide them as a Fractional COO, Transformation Executive and Founder Operating Partner. I work with a small number of founder-led companies, initially in BC and Canada.
I don't deliver a strategy document and walk away. Alongside the leadership team, I work to understand how the business operates. I identify what is getting in the way of growth, build a practical plan, and then help execute it.
Three engagements, three levels of involvement
Each engagement is a monthly fee with an approximate time commitment.
Fractional COO
This is my primary offer, at $7,500/month for approximately 1.5 days per week. The Fractional COO engagement includes a weekly leadership meeting, an operating system and KPI management. It also covers strategic execution, process improvement, team accountability, founder advisory and technology and AI decisions.
Fractional COO + AI Transformation
Fractional COO + AI Transformation costs $10,000–$12,500/month for approximately 2 days per week. It includes everything in the Fractional COO engagement and adds AI work. The AI work includes opportunity assessment, implementation, workflow automation and governance.
The three engagements compared
The table sets out price, time commitment and fit for each engagement.
| Engagement | Monthly price | Time commitment | Fit |
|---|---|---|---|
| Scale-Up Advisory | $3,500/month | Approximately 1 day per month | Founders who need me in the room but not embedded execution |
| Fractional COO | $7,500/month | Approximately 1.5 days per week | My primary offer, with a weekly leadership meeting and an operating system |
| Fractional COO + AI Transformation | $10,000–$12,500/month | Approximately 2 days per week | Everything in Fractional COO plus eight AI items, including AI opportunity assessment, implementation and governance |
Choosing between the engagements
The right engagement depends on how much of my time the company needs and whether you want embedded execution.
- Choose Scale-Up Advisory if you need a senior person in the room and your team can carry out the work.
- Choose the Fractional COO engagement if the company needs an operator working alongside the leadership team every week.
- Choose Fractional COO + AI Transformation if AI work is a priority alongside everything in the Fractional COO engagement.
Company fit and how to compare costs
Company size and stage also matter. For the best fit and the wider range, see who I work with.
If you want to compare fractional and full-time options, read what a fractional COO costs. That article covers how fractional pricing works.
The 90-Day Scale-Up Operating System
My main product is the 90-Day Scale-Up Operating System, a method in three phases.
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Phase 1: Diagnose (weeks 1–2)
I assess strategy, organization, leadership, processes, technology, revenue operations, KPIs, AI opportunities and founder bottlenecks. The deliverable is the Scale-Up Diagnostic.
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Phase 2: Design (weeks 3–4)
This phase produces 90-day priorities, an operating cadence, a KPI dashboard and an accountability structure. It also produces process priorities, technology priorities, an AI opportunity map and leadership responsibilities.
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Phase 3: Implement (weeks 5–12)
I help execute the weekly leadership meeting, KPI rhythm, process redesign, AI pilots, automation and team accountability. The work also covers vendor management, technology decisions, hiring and organizational changes, and strategic initiatives.
People + Process + Technology + AI
My positioning is People + Process + Technology + AI. I help founders align all four so the founder can get out of the weeds and back into growth.
A problem that looks like a technology problem may be a process problem. A process problem may be an accountability problem. Sometimes the organization has simply outgrown the way it operates.
If you are still naming the problem, start with the problems I solve. The case studies show my work.
- 01People
- 02Process
- 03Technology
- 04AI
Numbers from the case studies
- 30 days To complete a product recovery against a 45-day deadline
- 250% Increase in operating efficiency after an ERP-based redesign
- $850K Monthly recurring revenue, built from $0 in less than 2 years
Frequently asked questions
What services does Wayne Fraser offer?
Wayne Fraser offers three monthly engagements: Scale-Up Advisory, Fractional COO, and Fractional COO + AI Transformation. The Fractional COO engagement is his primary offer. His main product is the 90-Day Scale-Up Operating System. He works with founder-led companies, initially in BC and Canada.
How do I choose between the three engagements?
Choose by how much of Wayne's time the company needs and whether you want embedded execution. Scale-Up Advisory suits founders who need him in the room without embedded execution. The Fractional COO engagement adds weekly involvement, and the AI engagement adds AI and technology work on top.
How much do the engagements cost?
Scale-Up Advisory costs $3,500/month, Fractional COO costs $7,500/month, and Fractional COO + AI Transformation costs $10,000–$12,500/month. The time commitments are approximately 1 day per month, 1.5 days per week and 2 days per week respectively.
What is a fractional executive?
A fractional executive is a senior leader who works with a company part-time instead of holding a full-time role. Wayne describes his own roles as Fractional COO, Transformation Executive and Founder Operating Partner.
Keep reading
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